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IN SHORT

I’m a highly versatile writer and creative with over 10 years of experience ideating, executing, and leading on campaigns of all kinds. While my first love is words, I get excited about exploring the possibilities of new technologies and platforms, and figuring out how to tell emotionally resonant stories in unexpected ways.

 
IN DEPTH

Amazon ADX (Advertising, Design, and Experience) | Los Angeles, CA | 2017-present

Associate Creative Director

  • Helped develop, define, and grow a new Amazon team that creates custom co-branded campaigns
  • Led, wrote, provided strategy for and pitched creative content and campaigns, including video, experiential/OOH, and digital
  • Collaborated with ADX team, Sales, Project Management and Ops teams to define goals and establish success metrics
  • Clients included Universal, Warner Bros., Sony Pictures, Paramount, Subaru, Audi, GEICO, and Covergirl
  • Highlight: Helped launch a first-to-market Prime member pre-screening event and activation with Sony Pictures for Jumanji: Welcome to the Jungle


Deeplocal | Pittsburgh, PA | 2015–2017

Associate Creative Director: Netflix, Google, Zagat, Benefit Cosmetics, American Eagle Outfitters
 

  • Led and co-led creative on integrated experiential, social, and digital campaigns
  • Provided concept ideation, creative direction, and copy for short-form video, digital, apps, social content, and every campaign touchpoint
  • Helped develop creative and strategy to win new business on Google, Netflix, and Zagat
  • Collaborated with strategists, engineers, UX designers, industrial designers, and art directors to execute complex projects
  • Managed and provided mentorship for a team of three copywriters

AWARDS

  • Netflix Socks: 2016 Shorty Award for Creative Use of Technology; AdAge Campaign of the Year in Digital, Silver; Shortlisted for 2016 Cannes Lions in Innovation; One Club Bronze Pencil
  • Google Photos Pay With a Photo Food Truck: 2016 Ex Award Best Use of Street/Guerrilla Marketing
  • Google Photos Pumpkin Patch: 2015 Ex Award, Best Use of Social Media
     

Toaster Ltd. at Google (independent creative internal agency) | San Francisco, CA | 2014–2015

Freelance Associate Creative Director: Google Photos, Retail, Hangouts, and Careers

  • Collaborated with Google brand and product marketing teams on integrated social and digital campaigns
  • Worked on Google Photos brand development and launch campaign, which included experiential, media partnerships, social, and digital
  • Wrote scripts and helped oversee video production for social content; helped craft onboarding experiences for mobile apps
     

Swirl | San Francisco, CA | 2012–2014

Associate Creative Director: Microsoft, eBay, Western Athletic Clubs, and Cost Plus World Market

  • Helped concept and execute seasonal campaigns, in-store merchandising, new store openings, product launches, and customer experience programs
  • Promoted from Senior Copywriter to ACD, helping oversee a team of 20+ people across creative and production
  • Worked on the launches of Windows 8, Surface, and Xbox One

 
Euro RSCG (Havas) | San Francisco, CA | 2011–2012

Senior Copywriter: Lycra, Genentech, Georgia-Pacific, Stainmaster, and Silver Oak Cellars


Jimmyjane (luxury product start-up) | San Francisco, CA | 2009–2011

Copy Director for brand development, website, digital advertising, packaging, and videos

 
Swirl | San Francisco, CA | 2008–2009

Senior Copywriter: Jamba Juice, eBay, PayPal, San Francisco Giants, Delta Dental, Oakland Raiders, and Comcast

 
Gyro | San Francisco, CA | 2006–2008

Copywriter: Clients included: NetApp, Microsoft, LeapFrog, and Sun Microsystems

 
ALMA MATER

University of Wisconsin-Madison | 1999

BA in Art History

 
ET CETERA

Like your typical long-time Californian, I enjoy running, hiking, camping, and fetishizing expensive coffee (although I won’t eat kale unless it’s deep-fried). During my spare time, I’m training to climb Mt. Rainier. I may have finally taken my love for the outdoors too far.