Google Photos Pumpkin Patch
To highlight how Google Photos makes it easy to search for and relive memories, we recreated the setting of a much-cherished fall memory: the pumpkin patch. And to make sure people noticed, we did it in Times Square. Starting from the idea that "Google Photos helps you find the perfect pumpkin," I created messaging that would get people excited while ensuring the Google Photos value prop would shine through. This included generating buzz through OOH and digital, and creating both owned and influencer social content. I also helped craft a seamless journey at the event itself, generating signage, collateral, brand ambassador scripts and more OOH. And I got the rest of the photo-loving world join in the fun by helping create Periscope, Snapchat, and other social content.