Google Photos "Pay With a Photo" Food Truck

To highlight how Google Photos allows users to pull up their photos fast, the Google team partnered with agency Deeplocal to create a food truck activation where diners pay for their food with a photo. Each participant was given 20 seconds to find a photo on a given topic, while the emcee coached them on how to find a photo fast with Google Photos. I helped craft the overall messaging, copy and the social campaign. 

The campaign garnered press in TechCrunch, Creativity Online and the LA Times.